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DIGITAL MARKETING STRATEGY
THE DIGITAL MARKETING STRATEGY THAT WORKS Here is a seven-step method for creating a digital marketing strategy, as well as…
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On-page optimization involves updating your website methodically to increase its online visibility for those searching for the products or services you offer.
SEO marketing requires significant time and skills to produce a competitive strategy for the digital marketplace.
We conducts a site audit to understand the keywords your website targets, the quality of content on the website, and internal linking strategies to identify improvements to your SEO performance.
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THE DIGITAL MARKETING STRATEGY THAT WORKS
Here is a seven-step method for creating a digital marketing strategy, as well as a crash course on designing a digital strategy and creating marketing campaigns.
There is no doubt that in the modern world much of your marketing strategy has to be digital. Consumers and businesses are increasingly connected and you want to be able to reach them where they spend the most time.
But when you develop a business, this constantly changing digital landscape can quickly become complicated, even incomprehensible. And then, there is already enough to do on a daily basis!
What is digital strategy?
Since Wikipedia doesn’t know what it is, we’ll explain it to you. In summary: your strategy is the series of actions that will help you achieve your goals using online marketing. The term “strategy” may sound intimidating, but building a digital strategy that is truly effective doesn’t have to be complicated.
Simply put, a strategy is just an action plan to achieve a desired goal, or multiple goals. For example, your main goal could be to generate 25% more leads through your website this year, compared to last year.
Depending on the size of your business, your internet marketing strategy may involve several primary goals and many secondary goals, but reverting to this simple way of thinking about your strategy can help you stay focused on achieving those goals.
Despite this simplification of the term “strategy”, it is true that it can be difficult to start building one. First, let’s take a look at what a web marketing campaign looks like, and then we’ll see the seven design steps to help you create an effective marketing strategy to drive your business to success.
What is a digital marketing campaign?
It’s easy to confuse your digital strategy with your digital marketing campaigns, but here’s how to distinguish the two.
As we have already pointed out, your digital strategy is the series of steps you take to help you reach your overall goal. Your marketing campaigns are the building blocks or actions of your strategy that will help you achieve this goal.
For example, you can decide to launch a campaign by sharing some of your most interesting content on Twitter, in order to generate more leads via this channel. This campaign is part of your strategy to generate more leads.
It’s important to note that even if a campaign spans several years, it doesn’t make it a strategy. It is still a tactic among other campaigns to shape your overall strategy.
Now that we’ve learned the basics of digital strategy and digital marketing campaigns, let’s see how to build your strategy.
You are ready?
How to build a digital strategy?
Define your target customers
Identify your goals and tools
Analyze your existing media
Plan your possessed media
Analyze your earned media
Audit your paid media
Gather
Analyze your existing marketing and media channels.
When assessing the available marketing channels or the media to use in your strategy, it is helpful to consider the big picture first to avoid being overwhelmed.
Owned media
This refers to the digital resources that your brand or company owns, whether it’s your website, your social media profiles, your content or your images. These media belong to your company.
Media won
Quite simply, earned media refers to the exposure you have gained through word of mouth. Whether it’s the content you’ve posted on other websites, the press work you’ve done, or the customer relationship you’ve created, the media you earn is the recognition you receive.
Paid media
Paid media is a little more straightforward and refers to any medium or channel you pay for to grab the attention of your buyers. Gather what you have and categorize each sales channel or digital communication medium in order to have a clear picture of your existing, acquired and paid media.
Your online marketing strategy could incorporate elements from all three channels, all of which work together to help you reach your goal. For example, you could have content belonging to a page on your website that was created to help you generate leads. To amplify the number of conversions generated by the content, you may have made a real effort to make it shareable, which means that others distribute it via their personal social media profiles, thus increasing traffic to the page of destination. To support the success of the content, you could have posted it on your Facebook page and paid for it to be seen by more people in your target audience.
This is how the three types of media can work together to help you reach your goal. Of course, it is not compulsory to use all three systematically.
If your owned and earned media are both effective, you may not need to invest in paid services. It’s about assessing the best solution to achieve your goal, and then integrating the channels that work best for your business into your internet marketing strategy.
Plan your possessed media
At the heart of digital marketing is your own media, which almost always takes the form of content.
Content converts your website visitors to prospects and customers, and helps improve your brand image online. Once optimized, it can also boost all the efforts you put into SEO. Whatever your goal, you will need to use content that fits your digital marketing strategy.